HBL partners with VISA to enable mobile-POS services for its clients in Pakistan

March 2022

HBL, in itsmission to expand the digital ecosystem in the country, has recently introduced mobile Point-of-Sales (mPOS), in partnership with VISA.With this launch, HBL becomesthe first bank in Pakistan to provide on-sitecard transactions withoutthe need of aphysical POS machine.HBL signed the agreement in April 2021 to introduce mPOS to Pakistan, and the solution is now available in the market for adoption by courier services and e-commerce businesses. Pakistan’s leading retail and e-commerce merchants, have already signed-up for the product, thereby empowering their customers with an additional channel for payment.

Earlier, online purchases could only be paid for at thecheckout or through cash on delivery. With the introduction ofmPOS, HBL hasembarked on a newpayment journey,that will revolutionizethe digital payment landscape of Pakistan.

Only a few e-commerce merchants give their clients the option to pay with card on delivery. This is because POS machines are expensive, heavy, and mostly immobile. HBL’s mPOS brings the POS machine into the rider’s smartphone by simply downloading an app.Clients who shop online can now make their payments at the time of delivery via using their Visa / Mastercard debit or credit card.As an alternate to ‘Cash on Delivery’, HBL mPOS also enables customers to make a payment after receiving the goods, and to avail allcard-related points and promotions. This new technology has the potential to become the industry standard over the next few years, thus, reshaping the e-commerceindustry in Pakistan.

Commenting on the partnership, Abrar Mir, Chief Innovation and Financial Inclusion Officer said, “HBL prides itself in empowering its clients by increasing their choices while accelerating the digitalization of the Pakistanieconomy. Our collaboration with VISA will directly benefit online shoppers, enabling them with aconvenient payment solution.We believe that this partnership willfurther our digital growth, open new e-commerce avenues for both merchants andclients and fosterfinancial inclusion in Pakistan.”

Kamil Khan, Visa's Country Manager for Pakistan, said, "Smartphone penetration in Pakistan is tremendous, but there is still a large gap between the different payment options available to consumers for online and in-store purchases. Our partnership with HBL to launch the first mPOS solution in Pakistan aims to bridge this gap by enabling merchants of all sizes - whether large or mid-sized retailers, small stores or street vendors - to offer digital payments to consumers when purchasing goods and services. Moreover, this is a great opportunity for merchants to convert Cash-on-Delivery clients and combat last mile challenges and ultimately pave the way for more sales growth and revenue. This is another milestone in Pakistan's journey to build a vibrant digital payments ecosystem, strengthen the eCommerce market and transition to a cashless economy."

HBL is driven towards expanding secure and safe payment options available to e-commerce clients whileensuring economic growth via digitalization. The partnership between HBL and VISA for mPOS will prove to be anothergroundbreaking milestone to strengthenthe e-commerce industry of the country. We encourage courier services and ecommerce businesses which use riders to deliver products and receive payments to sign up for this facility and start scaling their businesses immediately.