ZIL – How a Vision Inspired Excellence

April 2021

ZIL Limited -an iconic name in Pakistan’s manufacturing and marketing industry - has been included in the exclusive club of Top 25 Listed Companies of the country by none other than the Pakistan Stock Exchange.
The inclusion brings tremendous pride to the Company, and is recognition of the value system given to the management of ZIL by its founding fathers.

Says Mrs. Feriel Ali-Mehdi, Chairperson of ZIL:

“Leading a Pakistani company that has been part of the country’s industrial landscape for decades, gives me great pride in receiving this recognition from the PSX.”

ZIL Limited was founded in 1954, in the city of Hyderabad, by the great visionary (late) Syed Maratib Ali, who invested a fortune earned in real estate and agribusiness, to bring quality consumer goods to the people of Pakistan. His vision, ably carried forth under the leadership of (late) Syed Asad Ali and Mrs. Feriel Ali-Mehdi, has made ZIL a leading name in Pakistan’s industrial landscape.

Over decades, ZIL has expanded its offering in terms of products and distribution network. The flagship brand, Capri Soap, is the only local premium soap brand in Pakistan to compete with multinational brands in the beauty soap category. This speaks volumes for the Company’ focus on quality control and consumer understanding. In the popular soap segment, ZIL offers Opal and Lily beauty soaps while a range of Capri hand-wash products is also available to consumers.

In 2010, the current Chairperson of ZIL, Mrs. Feriel Ali-Mehdi led the Company’s transformation. She decided to hand over the management to professionals. This was a rare initiative amongst family-owned businesses in Pakistan and a testament to the ZIL Chairperson’s visionary leadership.

It is at this juncture that an evolution began that was built on the Company’s core values of Sustainability, Customer Centricity, Innovation, Learning and Empowerment. The ZIL team’s consistent efforts under the leadership of CEO Mr. Mubashir Hasan Ansari, and the support of the Board of Directors as well as dedicated team members, led to historical achievements in 2019, as the Company marked 50 years of its operations. The achievements included:

Topline growth of 27% with the highest ever turnover of Rs. 3.2bn. Highest ever Profit After Tax (PAT) at PKR 65.7m

Highest ever earning per share delivered to shareholders

“The award by the PSX strengthens my belief that when the vision is clear and the intent is pure, then consistency of effort is always rewarded,” says Mr. Mubashir Hasan Ansari, CEO, ZIL.

In 2020, despite the challenges of the coronavirus pandemic, ZIL achieved its targets. This was due to agile planning and cohesive team work. Realigning operations by working from home, adhering to strict SOPs by the teams and focusing on giving consumers access to quality products for personal cleanliness and safety, led to a successful and safe year-end performance.

At the same time, ZIL upheld its responsibilities as a responsible corporate citizen by supporting communities, Government and non-Government relief agencies and people who are on the front lines of the pandemic, by donating its product range across the country.

To be included in the Top 25 Companies by the PSX is a testimony to the stringent standards of operational excellence that ZIL continues to deliver. The award recognizes, amongst other aspects, capital efficiency, dividend distribution, top-line growth, growth in margins and compliance with corporate governance regulations. It also reaffirms the Company’s commitment to remain a responsible Pakistani commercial entity that focuses on providing quality products in keeping with consumers’ personal care needs, while ensuring adherence to the highest standards of compliance.

By recognizing its comprehensive performance, the PSX Award puts the Company on a stronger footing, which will also help fuel its future growth.

ZIL is wholly committed to meeting the emerging needs of consumers by providing quality products at affordable prices backed by cost optimization, diversification and collaboration.

Looking at the future, while volatility is envisaged in the short-term as ripples of the pandemic continue, in the long-term, growth opportunities are imminent as heightened personal health awareness and vaccinations make the world a relatively safer place.