Around Town

March 2020

Fashion design house Sania Maskatiya is on the up. It showcased its Resort 2020 collection at the New York Fashion Week at the Pier 59 Studios, as part of The Council of Aspiring American Fashion Designers’ (CAAFD).

This marked the third consecutive year for Sania Maskatiya, the first and only Pakistani designer and design house, to officially participate in New York Fashion Week. Sania Maskatiya was selected and invited by CAAFD for the 2020 edition. The fashion house showcased at NYFW S/S 19 in 2018 and NYW F/W 19 in 2019.

CAAFD is known for its rigorous review process in choosing designers to showcase their work at NYFW. Sania Maskatiya continues to proudly represent Pakistan’s fashion industry.

Sania’s collection featured monochrome outfits with a white palette with emphasis on sleek cuts and designs. Symphonic with what is both comfortable and chic, Resort 2020 epitomized Sania Maskatiya’s signature femininity in both versatility and verve. Featuring breezy hand-woven fabrics, delicately cut and layered, embroidered with geometric and pastoral motifs, the white-on-white collection had a fanciful energy. The collection boasted silhouettes from fairy tale to avant-garde, making the SM Resort 2020 woman really classic and always à la mode.

The Sania Maskatiya brand is best known for its specialised, versatile prints, textile designs based on pure textures, exceptional hues and fine craftsmanship. The design house has some of the best craftsmen in Pakistan, coming from generations of artisans who have specialized and perfected the craft. The brand is known for including rich textiles, fabric design and embroidery. Sania Maskatiya has quickly become Pakistan’s most lauded designer and most prized fashion export.

The collection is available at the Sania Maskatiya Karachi flagship store for preview and pre-order.